New here? See how every font is licence-checked and tested at logo size before it's recommended.

Looking

  • Serif Fonts
  • by Wow Magic
  • 6 saves
Looking
Download this fontOn Creative Fabrica — instant download

About Looking

Looking earned its place here for one reason: it is a straight answer to advertising font, and straight answers are rarer in this font catalogue than you would think. The designer behind it is Wow Magic. It sits at 6 saves — too few to call it popular, which is exactly why it is worth a look before everyone else finds it. Unreviewed so far — read that as untested rather than as a verdict.

We keep it filed mentally under bold lettering, which is the use that needs the least adjusting afterwards. A serif is for reading, so judge it by a full sentence rather than a word — the rhythm only shows up across a line. The licence tab and the full-size preview are the whole of our due diligence here, and they take about a minute between them.

Looking Specifications

Font nameLooking
DesignerWow Magic
Font typeSerif Fonts
FormatDigital download
Saved by6 makers on

How to use this font

  1. Download the font from Creative Fabrica and unzip it — you normally get OTF and TTF of the same face, plus a licence file.
  2. Install the OTF if your software gives you the choice: it carries the alternates and ligatures that make a script face look handwritten.
  3. Restart the app you design in — Canva, Photoshop, Cricut Design Space and Word all read the font list once, at launch.
  4. Read the licence before a paid job: personal and commercial use are priced apart, and a logo often needs the extended one.

Download Details

  • Format: Digital download
  • Files: listed on the Creative Fabrica page for this font
  • Licence: whichever licence Creative Fabrica shows for this file — check it there before you sell what you make
Download this fontOpens the Creative Fabrica page for this font

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